Hello, and thank you for visiting with me for a while!
I grew up with the phrase “you have to suffer to be beautiful”, but it wasn’t until my early twenties that I began to understand the real truth behind that statement. Turns out, most of the suffering is done by the animals that are routinely used as “testers” for our beauty products. Even when ingredients have been around for many years, new combinations are routinely tested; frequently on cats, rabbits and dogs.
I decided a long time ago that a good quality, natural product shouldn’t need to be squirted or scraped into a cat’s eyes to prove that it is safe for me to use, thanks all the same. So now I only buy “cruelty free” cosmetics – but it’s not always clear whether a product really meets the bench mark for cruelty free, and that confusion is rampant.
What I aim to do on this site is to help people understand when they might be buying a beauty product that has been tested on animals, or created in a way that induced animal suffering. I will advocate for alternative, cruelty free products that in most cases are far superior. I would love to hear about your own experiences, and if you have personal recommendations for cruelty free beauty products – especially fragrances and perfumes, many of which are tested on animals (can you imagine spraying perfume in your eyes? Horrible). You can contact me directly at: firstname.lastname@example.org
My hope is that as people become aware of this issue they will start to shop more consciously. Let’s “vote with our feet” and avoid cruel brands – as consumers we have the opportunity to influence the market and ultimately eradicate unnecessary cruelty in the beauty industry.
Important side note!
Please note, I am not vegetarian or vegan, and I have cancer for which I take chemotherapy drugs (that, no doubt, were tested on animals during their development). I’m not proud of that; but equally I will probably end up eventually on some trial of a new cancer drug myself, so I figure I will be doing my part then. I am in awe of people who don’t eat meat or animal products – I wish I could be one of them, but I’m afraid I don’t have the will power. I do eat organic wherever possible; I buy cage free eggs and chickens and support local farmers. But I just want to be clear that my passion for creating this site is to educate people about the cruelty in the beauty industry, and to help them to shop smarter – for the sake of the animals.
Thank you again for visiting!
Founder of Cruelty Free Beauty and Fragrance