We all want luscious, silky locks, right? And we all have our favorite brands, like we have our favorite hairdresser. But is Paul Mitchell cruelty free? What about L’Oreal? Garnier? There’s a lot of hair products out there, and a long history of product testing on animals. Do a little research and you might also be shocked to find out which large corporations own your hair care product range. On this page I will introduce you to some cruelty free hair products that I think are worth a try – if your go-to brand is not on the list I urge you to check out the brand’s credentials. You can ask them directly; but always back that up with a check on the PETA and Leaping Bunny cruelty free lists – see the Organizations page for links.

Don’t forget to ask your hairdresser if their products are cruelty free – and be careful, because most stylists simply don’t know and will just assume that the products they use are “natural” and cruelty free.

This list will be updated regularly, and I would love for you to let me know of cruelty free hair products that you have tried and loved so that we can share the word. I believe that when most people find out that their beauty products are animal tested they will look elsewhere – if enough people do that we can convince the big brands to change their policies. Ever the optimist!

Oh, and I may rate products in terms of cost too:


Recommended product:   Aveda Shampure

Cost:  $$

Availability:   Aveda salons, online

Pros:   Environment friendly, cruelty free, great smelling products that perform well

Cons:   Owned by Estée Lauder, which does test on animals

I have used Aveda hair care products for many years, and I really like them. I recommend Shampure, which is has a light fragrance which is more herbal than fruity, and is suitable for all members of the family, including the kids. It is mild but effective, and does not strip the hair of its natural oils, which a lot of shampoos do (that “squeaky clean” feeling is actually bad for your hair). It does not irritate either. Also in the Aveda range you will find shampoos specifically to enhance and increase longevity of color treatments.

You might be asking, justifiably, why I would support Aveda, knowing that it is owned by Estée Lauder. It’s a matter of personal choice –  like The Body Shop, the brand itself is cruelty free (and certified as such), and both companies are doing a lot to promote cruelty free policies. They are actively using the PETA cruelty free bunny logo to promote the issue. Unfortunately, many companies with the best intentions and policies end up being bought out by bigger companies with less than perfect ethics – its a fact of life. I have to ask myself each time, “is my buying this product actively promoting cruelty free?”

I would love to hear about your recommendations for cruelty free hair products – just send me a comment!




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