Leaping Bunnies everywhere!

If you already shop cruelty free you will probably see the leaping bunny logo on many of your products. This is an international symbol used by companies who have been certified as cruelty free – in other words, you can buy these products with confidence that they really are animal friendly. Certification standards were set back in the 1990’s by a group of organizations fighting for animal welfare in the cosmetic, personal care and home cleaning products industries. Cruelty free international is based in London, UK, but it’s program is also managed in the USA and Canada by theĀ Coalition for Consumer Information on Cosmetics (CCIC). But look closely at that tiny bunny on your new lip gloss – its easy to copy. To be doubly sure, check out the brand at Cruelty Free International.

Cruelty Free International

6 thoughts on “Leaping Bunnies everywhere!

  1. I’ve never seen the leaping bunny logo yet, but I must say, it’s a brilliant idea to have a “certification stamp” of sorts for items being sold that tells us what kind of testing has been done on the product. (Sort of like the FSC Certification logo for forest-friendly paper products, I think!)
    Have you come across some copied/faked logos already yourself? What a shame!!

    1. Hi Marlaine,

      Thanks for your comment – I’m glad you like the leaping bunny logo idea! I can’t say I have seen any fake logos myself, at least not in the USA, but I know they are out there. I have been duped in the past by terms like “all natural”, “cruelty free” and “not tested on animals” though. Since there is no legal regulation on using the words”cruelty free” in the USA, you see those terms a lot and most people (including me) just assume that these companies are being honest. Just to confuse matters though, there are actually quite a few companies that DO meet the PETA requirements for cruelty free but just don’t use the logo – so it’s always a good idea to check the PETA shopping list. Here’s a link to a good article about which cruelty free logos are legit:

      How to spot a fake cruelty free logo


  2. Love cruelty free products! But what do you mean it can be copied? Are there really companies falsely putting this symbol on their products for better profit? That would truly suck. I hope all of the products I have is truly cruel free because I try to not purchase from companies that are known to test on animals.

    1. Hi Liz! Thanks for your question. If you are buying your products from a reputable source, and they have the Cruelty Free International logo or one of the PETA bunny logos then you should be fine. I would be wary of super cheap products that at first glance look like they might have one of these logos – ever been into a $1 store and seen products that were clearly designed to look like more expensive brands? I know I have. PETA has a downloadable phone app, so that you can quickly look up any companies that you are curious about. Another couple of blogs that have great information on this subject include crueltyfreekitty.com (you can download a cruelty free shopping guide in exchange for your email address), and ethicalelephant.com. Happy (cruelty free) shopping!

    2. Hi Liz, I thought of you this morning – I was looking at a cosmetic company here in the USA that claims to have “no animal testing”. They used a logo with the words “no animal testing”, and a cute picture of two bunnies in it. So not a direct copy of the leaping bunny or Peta approved logos, but potentially misleading if people do not know exactly what the official logos look like. The company in question is not listed on PETA – they may just be too small to have a presence on there and indeed be cruelty free, but in such cases you would need to do your own due diligence to find out exactly what their policies are. Have a great day!

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