If you already shop cruelty free you will probably see the leaping bunny logo on many of your products. This is an international symbol used by companies who have been certified as cruelty free – in other words, you can buy these products with confidence that they really are animal friendly. Certification standards were set back in the 1990’s by a group of organizations fighting for animal welfare in the cosmetic, personal care and home cleaning products industries. Cruelty free international is based in London, UK, but it’s program is also managed in the USA and Canada by the Coalition for Consumer Information on Cosmetics (CCIC). But look closely at that tiny bunny on your new lip gloss – its easy to copy. To be doubly sure, check out the brand at Cruelty Free International.